I can’t tell you how many times I’ve spoken with business owners who decided that instead of spending the money to hire a professional web designer that they would either A) do it them selves using an online service B) have their brother in-law who is handy with computers do it or C) hire the cheapest “amateur” designer they can find. I try to relate this to their business. Say you’re a caterer…
As a professional caterer what would be your impression of an event that had food done by someone’s niece who likes to cook. What are the chances that something could go wrong? And even if the food is OK could you as a professional have done a better job. Could you have given them more options, served with a more professional presentation, created a menu that would leave a lasting impression with the guests? If you have bad food at an event does how does that effect your impression of the evening?
Your website will be the first impression that many of your potential customers get of your business. You don’t want to leave a bad taste in their mouths. If your site is poorly constructed, poorly written, hard to navigate, is full of broken images, broken links or other mistakes what does that say about your business? When it comes to your website it is critical that you work with a professional designer. A professional designer understands the nuances of web best practices and how to build a site that can help you build your business. It goes beyond the code of your website. The look and feel of your site, how easy it is to find the information your potential customers are looking for, how the text is written, if it is using the latest marketing tools and techniques…these are the things that separate poorly executed sites from a site that puts the best possible web face on your business. These are the things that have guests lining up for seconds, not leaving plates half full on every table.
I said at the beginning that I couldn’t tell you how many times I’ve spoken to business owners who have fallen into this trap. That’s because so many find after much lost time, money and opportunity that they should have hired a professional web designer in the first place. Avoid the trap by calling Bold Statement Web Design for a FREE consultation. Let us show you the difference that hiring the right person for the job can make.
