Integrated Marketing Strategy

Bold Statement Web Design understands the importance of integrating your web marketing strategies with your ongoing or future marketing plans. An Integrated Marketing Strategy presents a cohesive, multi-angle approach for your marketing message. Our strategy starts with a well designed and branded website and incorporates the latest industry best practices, including Social Media sites, Email campaigns and E-Newsletters and Pay Per Click Keyword Advertising.

Current economic conditions leave many small business owners feeling trapped. They understand the need to reach out to new customers and bring in new business, but are troubled by the cost of traditional media marketing campaigns. An Integrated Marketing Strategy including a professional website and online marketing campaign offers the best return on investment in hard economic times.

The Power of a Professional Website

As more users turn to the web to track down the best deals on a wide range of products and services, having a professional website becomes even more critical. Without a site your chances of being found on search engines is nearly zero. If all you have is an online Yellow Book listing you are missing a chance to tell the whole story of your company. Not just the where, but the how and why as well. How your company saves it's customers money, why someone should come to your shop. It’s not enough to be just another listing…you have to stand out.

Your website will be the first impression that these valuable, potential customers get of your business. Many times self or “friend and family” created websites can do more harm than good. If your site is hard to navigate, poorly written, filled with broken links and images, out of date or in general does not look professional, what does that say about you company?

Social Media

To be successful on the web today you need more than a great website—you need to leverage the viral marketing capabilities the top Social Media site. This approach lets you enlist the help of your customers and their friends to spread up to date information about your business including events, special offers, news, and more.

 
Bold Statement Web Design can create sites for your business on the most heavily used Social Media sites, then train your staff to update the sites, or manage the content based on your needs and goals.
 
Bold Statement Recommends:
  • Twitter
  • Facebook
  • MySpace
  • LinkedIn
  • Yahoo Answers

Emails and E-Newsletters
 

Email can be an extremely powerful marketing tool. But you need to make sure that your emails are professional, relevant and targeted at the right people.
 
Bold Statement Can:
  • Create categorized email lists by importing your current Outlook or data file contacts.
  • Add functionality to your site allowing users to sign up for emails on your webpage.
  • Make your emails or E-Newsletter match you website’s layout and color scheme.
  • Configure and manage bulk email account to ensure highest possible delivery of your messages.
  • Send your messages or train your staff to create and send your own emails.
  • Deliver detailed reports tell you not only who has received your email but who opened it and what links they’ve clicked.

Pay Per Click Keyword Advertising
 

To maximize traffic to your site, one of the most cost-effective methods of marketing is keyword advertising through search engines. Otherwise known as Pay Per Click (PPC) advertising, this method allows you reach people searching the web for words associated with your company, in other words people that are looking for sites just like yours. In a PPC campaign you target only certain search words or phrases and you only pay when a user clicks your ad and visits your site.
 
Bold Statement Can:
  • Design a PPC advertising campaign to fit your needs.
  • Set-up all aspects of the campaign on Google, Yahoo, and Microsoft Bing.
  • Identify and target the search terms and keywords that will cause your ad to be displayed.
  • Help you develop the appropriate strategy to maximize your budget.
  • Optimize your website so that users who come to your site through ads will be more likely to buy your products or sign up for your services.

Spend a Little get A Lot

Bold Statement Web Design was created to help small business and non-profit groups take advantage of the internet. For much less then you would spend for even a small print ad for just a few weeks, you can have a professional website created and hosted for a full year. Our reasonable rates on updates and package deals give you the chance to keep your site up to date and focused as the needs of your business change.

Need More Marketing Help?

Bold Statement Web Design is proud to partner with Pink Grapefruit. Pink Grapefruit is a boutique consulting firm specializing in grassroots, experiential marketing and media. Their client list includes small to mid-size businesses and non-profit organizations in Cincinnati.

Pink Grapefruit was created to put national event and media experience to work for clients in the Cincinnati area. Their goal is to maximize your marketing budget using the most effective tactics to connect in a meaningful way with your next customer.